CHELSEA, MASSACHUSETTS 100 YEARS · FOUR GENERATIONS · FAMILY ROOTED SINCE 1924 617.884.9100
P. TAVILLA CO.

CELEBRATING 100 YEARS · 1924–2024

100 years
of good food.

Four generations of the Tavilla family. One hundred years of bringing the best of the market to the people who feed our city.

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1924 — 2024FOUR GENERATIONS. ONE FAMILY.
GOOD PEOPLE. GOOD PRODUCE. NO SHORTCUTS.42°23' N   71°02' W
01 — THE LONG GAMEOUR STORY

A pushcart.
A family.
A legacy.

Paul Tavilla came to Boston in 1920 and started out selling fruit from a pushcart, bringing “top of the line” produce to shops in Back Bay.

With $300 saved by his wife, Stella, Paul bought a truckload of lemons and took his first step into wholesale. By 1928, the business had a home on Commercial Street under the P. Tavilla Co. name. The family kept growing the business—adding vegetables, expanding into trucking, and eventually making a home at the New England Produce Center in Chelsea.

Now in its fourth generation, P. Tavilla Co. is still about people as much as produce: a family-built company, long-standing relationships, and a commitment to showing up for the people who feed their communities. One hundred years on, that family tradition is still fresh every morning.

Read the full company history
1920

A new start in Boston

Paul Tavilla arrives from Sicily and joins his brother in the wholesale fruit business.

1925

The lemon truckload

Stella invests $300 of her savings so Paul can buy a truckload of lemons and start in wholesale.

1928

P. Tavilla Co. takes shape

Paul settles at 54 Commercial Street and establishes the P. Tavilla Co. name.

1945

Growing the market

The company moves to Clinton Street and expands from fruit into wholesale vegetables.

1955

A family business

Paul’s seven sons incorporate the company and carry its next chapter forward.

1968

A home in Chelsea

The New England Produce Center opens, marking a new era for the wholesale produce market.

100 YEARS

Four generations, one family

A century after the beginning, the fourth generation carries the Tavilla family tradition forward.

02 — WHAT’S GOODTHE MARKET, IN SEASON

A whole lot
to bring in.

From everyday vegetables to fresh fruit and seasonal favorites, here’s a look at the produce in P. Tavilla Co.’s published catalog. Availability changes—give us a call for what’s looking good today.

01 / VEGETABLES

Vegetables

Market staples and fresh finds for the menus you make every day.

  • Acorn Squash
  • Anise
  • Artichokes
  • Boston Lettuce
  • Broccoflower
  • Broccoli 14’s
  • Broccoli Crowns
  • Broccoli Florettes
  • Broccolini
  • Brussel Sprouts
  • Brussel Sprouts Cups
  • Buttercup Squash
  • Butternut Squash
  • Cabbage: Green, Red Savoy
  • Cauliflower
  • Cauliflower, Orange and Purple
  • Celery
  • Cilantro
  • Corn
  • Cucumbers
  • Cukes, English
  • Cukes, Pickling
  • Eggplants
  • Green Beans
  • Green Leaf and Romaine Filets
  • Green Onions
  • Iceberg Lettuce
  • Kale
  • Lettuce, Red and Green Leaf
  • Leeks
  • Mushrooms – All varieties
  • Peppers, Cubanelle
  • Peppers, Green
  • Peppers, Hot House Red and Yellow
  • Peppers, Jalapeno
  • Peppers, Red
  • Radishes
  • Romaine Hearts
  • Romaine Lettuce
  • Spaghetti Squash
  • Summer Squash
  • T&A Artisan Lettuce
  • T&A Sweet Gem Lettuce
  • T&A Artisan Romaine
  • Tomatoes, Hothouse
  • Tomatoes, Cluster
  • Zucchini Squash
02 / FRUIT

Fruit

Berry selections featured in the published fruit list.

  • Strawberries: Florida / California / Canada
  • Blueberries – Nova Scotia / New Jersey
03 / SEASONAL FAVORITES

Fall produce

Typical featured produce for seasonal displays and celebrations.

  • Carnival Squash
  • Gourds
  • Hubbard Squash
  • Indian Corn
  • Pumpkins, Boxes / Bins
  • Pumpkins, Mini
  • Strawberry Corn
  • Wee-Bee Littles

CATALOG SELECTIONS FROM P. TAVILLA CO.’S ORIGINAL SITE. AVAILABILITY CHANGES DAILY—CALL FOR TODAY’S LINEUP.

FOR OUR WHOLESALE PARTNERS

Good things
are in the works.

We’re building a better way for our customers to browse the market and place orders. Until then, we’re just a phone call away.

Call our team
WHOLESALE
PORTALCOMING
SOON
03 — FRESH FROM THE MARKETDAILY UPDATES

FOR YOUR NEXT ORDER

The market,
in your inbox.

Get daily updates on what’s in, what’s in season, and current pricing—straight from our team to yours.

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04 — COME THROUGHCONTACT

SAME MARKET. SAME PEOPLE.

Let’s make
something good.

Looking for a wholesale partner? Come find us at the New England Produce Center, or give the team a call.

617.884.9100
COME FIND US
P. Tavilla Co.
78 New England Produce Center
Chelsea, MA 02150
617.884.9100 Get directions